Last updated: 2026
Data Processing Agreement (DPA)
This Data Processing Agreement ("DPA") governs the data processing carried out by Brandead on behalf of its clients in connection with the use of the Brandead Intelligence platform. This document forms part of Brandead's Terms of Service.
Nature of Processing
Brandead provides a technological platform for business data analysis.
Processing may include:
- Temporary storage of files uploaded by the client
- Data processing to generate statistical analysis
- Generation of dashboards and reports
- Insight generation using artificial intelligence tools
The platform is designed to analyze business metrics and aggregated data, not for processing sensitive personal data.
Processing may include:
- Temporary storage of files uploaded by the client
- Data processing to generate statistical analysis
- Generation of dashboards and reports
- Insight generation using artificial intelligence tools
The platform is designed to analyze business metrics and aggregated data, not for processing sensitive personal data.
Use of Artificial Intelligence
Brandead may use artificial intelligence tools to process metrics and generate insights from client-uploaded data.
These tools are used exclusively for:
- Statistical data analysis
- Identification of patterns and trends
- Generation of reports and recommendations based on metrics
AI systems used by Brandead are designed to analyze numerical data and aggregated metrics, not to identify people, specific companies, or individual profiles.
Processing focused on analyzing isolated data and statistical patterns, without establishing direct relationships with personal identities or specific entities.
Consequently, the AI used in the platform does not aim to identify individuals or entities, but only to generate analysis based on behaviors and aggregated metrics.
These tools are used exclusively for:
- Statistical data analysis
- Identification of patterns and trends
- Generation of reports and recommendations based on metrics
AI systems used by Brandead are designed to analyze numerical data and aggregated metrics, not to identify people, specific companies, or individual profiles.
Processing focused on analyzing isolated data and statistical patterns, without establishing direct relationships with personal identities or specific entities.
Consequently, the AI used in the platform does not aim to identify individuals or entities, but only to generate analysis based on behaviors and aggregated metrics.
Security
Brandead implements reasonable technical and organizational measures to protect data against:
- Unauthorized access
- Data loss
- Improper alteration or disclosure
Access to data is limited to systems and processes necessary to operate the platform.
- Unauthorized access
- Data loss
- Improper alteration or disclosure
Access to data is limited to systems and processes necessary to operate the platform.
Data Retention and Deletion
Data will be kept only for the time necessary to:
- Provide requested services
- Maintain system operation
- Comply with applicable legal obligations
Clients may request deletion of their data at any time.
- Provide requested services
- Maintain system operation
- Comply with applicable legal obligations
Clients may request deletion of their data at any time.
Limitation of Data Use
Brandead agrees to:
- Use data only to provide contracted services
- Not sell or trade client data
- Not use data for purposes other than the requested analysis
Brandead does not manually access data uploaded by clients except when necessary for:
- Technical support
- System maintenance
- Technical error resolution
- Use data only to provide contracted services
- Not sell or trade client data
- Not use data for purposes other than the requested analysis
Brandead does not manually access data uploaded by clients except when necessary for:
- Technical support
- System maintenance
- Technical error resolution
Client Responsibility
The client guarantees that:
- They have the right to use and process the data they upload to the platform
- Processing of such data complies with applicable legislation
- They have obtained necessary authorizations for the use of that data
The client is responsible for the content of the data they upload to the platform.
- They have the right to use and process the data they upload to the platform
- Processing of such data complies with applicable legislation
- They have obtained necessary authorizations for the use of that data
The client is responsible for the content of the data they upload to the platform.
Service Termination
Upon ending the contractual relationship between client and Brandead:
- Data may be deleted from the system within a reasonable timeframe
- The client may request prior deletion of their data
- Data may be deleted from the system within a reasonable timeframe
- The client may request prior deletion of their data
Modifications
Brandead may update this agreement as necessary to reflect changes in the service or applicable regulations.
In case of relevant modifications:
- The version published on the website will be updated.
- Clients will be notified via email.
In case of relevant modifications:
- The version published on the website will be updated.
- Clients will be notified via email.
Definitions
Client
Company or user using Brandead services and providing data to be analyzed by the platform.
Brandead
Provider of the data analysis and insight generation service.
Client Data
Information, files, or datasets uploaded by the client to the platform for analysis.
Processing
Any operation performed on client data, including storage, analysis, aggregation, or report generation.
Company or user using Brandead services and providing data to be analyzed by the platform.
Brandead
Provider of the data analysis and insight generation service.
Client Data
Information, files, or datasets uploaded by the client to the platform for analysis.
Processing
Any operation performed on client data, including storage, analysis, aggregation, or report generation.
Roles in Data Processing
Regarding data uploaded to the platform:
- The Client acts as the Data Controller.
- Brandead acts as the Data Processor.
Brandead will process data only following client instructions and exclusively for providing contracted services.
- The Client acts as the Data Controller.
- Brandead acts as the Data Processor.
Brandead will process data only following client instructions and exclusively for providing contracted services.
Security Incidents
In case Brandead detects a security incident affecting client data, reasonable measures will be taken to:
- Contain the incident
- Investigate the cause
- Notify the client when appropriate
- Contain the incident
- Investigate the cause
- Notify the client when appropriate